A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to survive the “dead season” for business»

Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the “dead season” – from describing the process of diversifying areas of work-to special training for sales managers and new ways to motivate customers
Every entrepreneur is secretly afraid of this terrible time when all customers run away, go on vacation, suddenly lose interest in his product and simply forget about its existence. For example, the scourge of a large part of Russian business is summer holidays: no one agrees to meetings, marketing offers are automatically sent to spam, calls remain unanswered, messages in social networks hang for days… No wonder this period is called the “dead season”. Even the long may weekends preceding the summer season are usually unprofitable — the end-to-end Analytics service Alytics suggests that during this time, Russian business loses almost 30% of orders. Continue reading

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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