Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

Continue reading →

Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

Continue reading →

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

Continue reading →

inventory

How to get rid of a non-shipping item in a store

Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice on how to overcome them
First, let’s define the concept of illiquid. Illiquid is the part of the product in the store that could not be sold within a certain time frame.

The reasons why there are unsold stocks may be as follows:

An incorrect decision about the purchase

Often illiquid is a direct consequence of making the wrong decision about the purchase. Continue reading

How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

...

How to successfully participate in tenders: 5 rules for entrepreneurs
Arthur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from recommendations to carefully study customer documents and terms of reference to purely…

...

How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

...

"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

...