How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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mechanics

How to create a queue on the opening day of a new coffee shop: the Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques
There is a disappointing trend in the HoReCa market: coffee shops opened without a clear business model are quickly closed, having been defeated at the start. To minimize such situations among coffee Like franchisees, we use an algorithm for successfully launching a new point. As a result, there are 600 coffee bars in 134 cities of Russia and the CIS.

In this article, I will tell you in detail about our company’s “Launch” system, which allows you to create a queue for a coffee shop on the opening day. “Launch” covers both offline channels and digital space. Continue reading

"Dead season" in fitness - experience of overcoming the World Gym network
Olga Kiseleva explains how the fitness center can overcome the "dead season", explains where to look for ideas and why you should not abuse the "hot" offers Business in many…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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