What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

Continue reading →

How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

Continue reading →

Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

Continue reading →

organizations

5 myths about transport companies that should not be trusted

There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages. But when the arguments are real “advantages” that affect the cost and speed of work, and when it’s just a marketing move in pursuit of the client? We offer you a brief tour of the world of logistics to dispel the illusions created by logistics operators
Myth 1. Having your own vehicle is guaranteed to reduce the time and cost of delivery

The classic logic of this statement is approximately the following: “If a company owns cars, it does not need to contact third-party organizations or adjust to their schedule. Continue reading

What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

...

How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

...

Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

...

How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

...