Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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potential

Novice expert: to believe or not to believe-that’s the catch

Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their hearts
Many people believe that to perform in public-webinars and master classes, you must have incredible results and a lot of successful cases with VIPs. This is not so: everyone once started from scratch and gradually grew, gained fame, earned authority. A beginner can also win over the audience! Its main task is to learn how to quickly gain the trust of the audience, because the peculiarity of such events is that you need to win over the audience for an hour and a half. Continue reading

Sales from the stage: “pros”, “cons”, warnings

Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open “sales from the stage” – on large forums, round tables, webinars
If you want to be successful and rich, learn how to sell yourself! A modern leader, top Manager, and expert should be a good speaker who can involve himself and his product or service. Today, this competence is an essential component of success. What sales are we talking about when we mean the first person? Let’s first remember which key sales channels exist at the moment, analyze their “pros” and “cons”, consider which of them are recommended to work with the Manager. And also let’s talk about what is a “black mark” for any business and businessman. Continue reading

How to get rid of a non-shipping item in a store

Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice on how to overcome them
First, let’s define the concept of illiquid. Illiquid is the part of the product in the store that could not be sold within a certain time frame.

The reasons why there are unsold stocks may be as follows:

An incorrect decision about the purchase

Often illiquid is a direct consequence of making the wrong decision about the purchase. Continue reading

What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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