What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays

What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays
How can businesses prepare their advertising campaigns in Yandex in time?Direct” and Google Ads for long holidays — should I change the ad texts, adjust the budget, or do I need to turn it off so as not to waste money? A new article is devoted to these issues
In the previous article, we already talked about how to make a new year’s announcement and when to start preparing. But with the chiming of the chimes, the demand for seasonal goods and services does not end, and in some subjects, the most active sales begin — restaurants, entertainment centers, and so on. People have a lot of free time to explore online shopping sites and visit offline outlets. Continue reading →