Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays

What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays
How can businesses prepare their advertising campaigns in Yandex in time?Direct” and Google Ads for long holidays — should I change the ad texts, adjust the budget, or do I need to turn it off so as not to waste money? A new article is devoted to these issues
In the previous article, we already talked about how to make a new year’s announcement and when to start preparing. But with the chiming of the chimes, the demand for seasonal goods and services does not end, and in some subjects, the most active sales begin — restaurants, entertainment centers, and so on. People have a lot of free time to explore online shopping sites and visit offline outlets. Continue reading

One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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