Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion mix strategy
One of the main areas of my marketing activity is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, they are closely monitored (both “from above” and one after another) and harshly suppress dumping attempts. In addition, many advertising channels are stopped: sometimes you can’t use the vendor’s logo in the banner, and in the context, commercial keys for the product. Finally, we cannot directly influence the product itself. Continue reading
Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice on how to overcome them
First, let’s define the concept of illiquid. Illiquid is the part of the product in the store that could not be sold within a certain time frame.
The reasons why there are unsold stocks may be as follows:
An incorrect decision about the purchase
Often illiquid is a direct consequence of making the wrong decision about the purchase. Continue reading