What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

Continue reading →

A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

Continue reading →

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Threat of franchise: important advice to budding franchisees

A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into account, otherwise the franchisee risks being left with nothing. Yevgeny Dobrinin, commercial Director of navikom, gives recommendations on buying and running a franchise
The main difficulty is finding a suitable business area. Analyze your budget, narrow down the list of options. Think about which area of business is the most understandable and close to you. This will determine how long you will be able to conduct such activities. Then try to talk to franchisors, who will guide you on the complexity of doing business, the timing of its opening, and so on. Continue reading

A check-list to launch your franchise

Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the franchisor — this seems to be evidenced by the number of companies offering their franchises. Kirill Popov, entrepreneur and co-founder of the interior design project ordering service, talks about the advantages and pitfalls of this process izidizi.com, formerly head of the Coffee Like chain and co-owner of the Laser Pro epilation salon chain, which is distributed throughout the franchise
Three facts that you need to know before you start your own franchise:

Developing your own network is more profitable than selling a franchise. Continue reading

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

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