How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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promotions

How to create a queue on the opening day of a new coffee shop: the Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques
There is a disappointing trend in the HoReCa market: coffee shops opened without a clear business model are quickly closed, having been defeated at the start. To minimize such situations among coffee Like franchisees, we use an algorithm for successfully launching a new point. As a result, there are 600 coffee bars in 134 cities of Russia and the CIS.

In this article, I will tell you in detail about our company’s “Launch” system, which allows you to create a queue for a coffee shop on the opening day. “Launch” covers both offline channels and digital space. Continue reading

“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva explains how the fitness center can overcome the “dead season”, explains where to look for ideas and why you should not abuse the “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we do not take ski resorts), summer is the season of mass demand, emergency and lack of vacations for employees, then for the fitness industry, summer is often a dead season, when both the attendance of fitness clubs and the volume of working capital decreases. In this regard, on the one hand, the financial cushion accumulated during the autumn-winter-spring helps to level the situation. on the other hand, we try to create new products, often even at the intersection of industries, which help to level the demand. Continue reading

Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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How to make money on hype: 5 "not"
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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