Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech
Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking - from reading material on a piece of paper to…

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requirements

“Millennials choose fresh roasting.” What happened to the coffee market in Russia during the year — Poster research

The growth of the “takeaway coffee” format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases of Russians in coffee shops. The study is based on non-personalized data from online sales offices of about 1000 chain and independent coffee shops in Russia
Mimicry specialty coffee and mass-market Continue reading

Consumer extremism: how buyers are “stripped” of the company

The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts, the statistics speak for itself: 70% of all claims filed by consumers in court against companies that violate the law, as a result, end up winning (the results of a study by Pravoved experts). Of these, 46% are partially satisfied — this means that the court, even if not completely, but satisfied the person’s requirements. In this article, we will talk in more detail about the practice of consumer extremism in Russia and the world, and consider options for possible counteraction Continue reading

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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