Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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service

Who follows the progress of the advertising campaign during the holidays

It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first case, it is better to forget about system control and adjustments immediately, because either you will be busy with other things, or you will always have to remember about the task that needs to be done.

In our case, it is the responsibility of the Executive Manager for contextual advertising to fully configure the advertising campaign before the holidays (the mode of impressions on holidays, and so on), as well as checking the advertising campaign once every 1-2 days (statistics, balances) during the holidays. Continue reading

A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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"Dead season" in fitness - experience of overcoming the World Gym network
Olga Kiseleva explains how the fitness center can overcome the "dead season", explains where to look for ideas and why you should not abuse the "hot" offers Business in many…

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Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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