"Dead season" in fitness - experience of overcoming the World Gym network
Olga Kiseleva explains how the fitness center can overcome the "dead season", explains where to look for ideas and why you should not abuse the "hot" offers Business in many…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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thematic

Pygmalion to himself, or How to become the reason for his advancement

Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and explains what role the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like to be groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And also when the suit sits well, and the shoes are not upset on the shoes. Because grooming, in the first place, is an indicator of how a person knows how to save what is created. In untidiness lurks a certain homelessness. About the same as in those homeless people who did not even bother to worry in advance about their overnight stay. Such, as a rule, spend the night where necessary; the main thing is that it should be darker and smaller people. Continue reading

5 commandments of the sales Department, or how to grow strawberries

Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department – from dividing the functions of managers and paying salaries based on the results of the plan implementation-to building a system of employee motivation
As a child, I tried to grow strawberries at my grandmother’s dacha. I had a small garden, seedlings, watering can and the hot sun of Tbilisi. It would seem: plant, water, harvest. But no, my strawberries are dead. It turned out that the land needs to be fertilized, seedlings planted in a certain way, and the leaves are periodically treated with protection. Continue reading

Sales from the stage: “pros”, “cons”, warnings

Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open “sales from the stage” – on large forums, round tables, webinars
If you want to be successful and rich, learn how to sell yourself! A modern leader, top Manager, and expert should be a good speaker who can involve himself and his product or service. Today, this competence is an essential component of success. What sales are we talking about when we mean the first person? Let’s first remember which key sales channels exist at the moment, analyze their “pros” and “cons”, consider which of them are recommended to work with the Manager. And also let’s talk about what is a “black mark” for any business and businessman. Continue reading

How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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