How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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Online store: consumer rights and seller's obligations
Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully…

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thematic

Pygmalion to himself, or How to become the reason for his advancement

Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and explains what role the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like to be groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And also when the suit sits well, and the shoes are not upset on the shoes. Because grooming, in the first place, is an indicator of how a person knows how to save what is created. In untidiness lurks a certain homelessness. About the same as in those homeless people who did not even bother to worry in advance about their overnight stay. Such, as a rule, spend the night where necessary; the main thing is that it should be darker and smaller people. Continue reading

5 commandments of the sales Department, or how to grow strawberries

Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department – from dividing the functions of managers and paying salaries based on the results of the plan implementation-to building a system of employee motivation
As a child, I tried to grow strawberries at my grandmother’s dacha. I had a small garden, seedlings, watering can and the hot sun of Tbilisi. It would seem: plant, water, harvest. But no, my strawberries are dead. It turned out that the land needs to be fertilized, seedlings planted in a certain way, and the leaves are periodically treated with protection. Continue reading

Sales from the stage: “pros”, “cons”, warnings

Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open “sales from the stage” – on large forums, round tables, webinars
If you want to be successful and rich, learn how to sell yourself! A modern leader, top Manager, and expert should be a good speaker who can involve himself and his product or service. Today, this competence is an essential component of success. What sales are we talking about when we mean the first person? Let’s first remember which key sales channels exist at the moment, analyze their “pros” and “cons”, consider which of them are recommended to work with the Manager. And also let’s talk about what is a “black mark” for any business and businessman. Continue reading

How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech
Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking - from reading material on a piece of paper to…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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